When social media was new, the most intelligent practitioners immediately grasped that if companies were going to succeed in the world of new media marketing, they were going to have to learn to be human. This is a tall order for large manufacturers of products who had worked with a model of simply providing quality to stay on top.
I’ve experimented heavily with social media since founding Adroyt in 2010 and I’ve learned the ins-and-outs of turning clients’ platforms into humanistic entities. I am now offering this service on an à la carte basis, providing clients with as little as a single post that intertwines their products with culturally vibrant and respected subjects or with a planned schedule of posts rolled out throughout each year. I have two outlets for these paid posts, which I explain below:
SH, the blog is dedicated to cultural/literary design and architectural storytelling. As such, it holds deeper narratives to enhance/promote brand elevation. These posts prove that explorations in design and architecture can go far beyond the norm to offer clients timeless and valuable portfolio pieces. My ongoing sponsored blogging posts for Currey & Company’s & Company Said blog are truly rewarding to write while also enhancing the savvy furniture and lighting manufacturer’s branding.
Brand Enhancement Through Cultural Correlations
I believe as brands continue to realize they must exit the head-space of simply promoting themselves and begin to contribute to the culture at large as they plan and implement organic content strategy, amy services will continue to grow in value.Please contact me if you would like fees for blog sponsorship opportunities.
This image from the 2014 Currey & Company beauty book was one I used as inspiration for a post I created to intertwine the manufacturer’s products with famous women in literature. The company has since hired me to create ongoing sponsored blog posts.
I no longer manage or implement social media.
My services regarding social are limited to creating strategy.
I have excellent resources for professionals who do provide implementation if you would like referrals.