I’m a storyteller. Whether I am writing essays for Medium, blogging for clients, writing product descriptions for manufacturers in the design industry or working on my next book, I always have an eye to telling stories.
Storytelling with Intention
I began my career as a storyteller early, developing a fascination with journalism in high school as I wrote for and helped to edit my high school newspaper. I completed my undergraduate work in poetry and during my graduate work, I studied the great writers who explored aesthetics.
I became a professional journalist in the early 2000s, eventually writing for The New York Times, The Wall Street Journal, The Miami Herald, and a wide array of shelter publications and travel magazines such as Robb Report, Elle Décor, Traditional Home, Coastal Living, Delta Sky and Interiors.
The international magazines in my portfolio include Aïshti, Elle Décor (India), Residence Magazine (The Netherlands), Casamica (Italy), Style: Living (Singapore) and Architectural Digest in Austria and Germany.
I was a contributing editor to many magazines and wrote design columns for several regional publications. As the magazine industry took an economic hit in 2009, I found I had to reinvent myself. As an early adopter, I began publishing articles online. I learned a great deal about SEO in those early days writing for pay-per-click platforms.
I have turned that knowledge into what I do for my clients—creating highly relevant content for their websites and blogs, which performs beautifully in search. As I tested and measured, I was able to broaden my knowledge of Google’s continual push to make its artificial intelligence smarter.
Through my company, adroyt, I market my services to entities in the home furnishings industry who are determined to get ahead in the crowded online marketplace. You can see a full view of my offerings on the company website.
When I am not optimizing content, performing UX evaluations, doing relevancy audits or strategy hacking for clients, I concentrate on my creative work. I am a top writer in History, Travel, Books and Reading on Medium, and I have published several books: Stranded on the Road to Promise, Anywhere But Here and Four Florida Moderns.
Being an author is an important designation to me so I am always working on the next book. My voracious reading habits and writing creatively enhance the quality of even the most mundane content I write.
What People Are Saying about Saxon Henry
“Saxon you have done it again – you bring everything to life so vividly!” —Pippa Roberts, Pippa Roberts Publicity and Communications, Hertfordshire, UK
“You are the best writer of descriptive narrative for inanimate objects I’ve ever read. You give things a soul through your words. You just do.” —Gerard McLean, author and cofounder Sharktooth Press
“You sprinkled some very amazing magic dust on our community. We loved having you and you were extremely highly rated. Love you in our world.” —Adam Japko, Founder and CEO Esteem Media and Design Bloggers Conference
“Your writing skills are indeed a blessing in the décor market, outstanding and a joy to read.” —Sandy Callahan, Barrymore Furniture
“We are definitely lucky to have you as part of the Global Lighting team. Looking forward to continued success and more growth with your assistance.”
—Pete Crisci, CFO Global Lighting